Built for the people running it.

Product information, case studies, people and useful writing should have a proper home. They should not disappear when you change the design.

We structure content with metafields and metaobjects, so it can be reused, maintained and translated without copying it into every page. Clear ownership matters as much as the structure.

Product information needs structure, ownership and a clear way to get updated. We use Shopify products, metafields and metaobjects where they fit. If the catalogue needs a specialist PIM, we connect it properly.

The point is that nobody has to guess which version is right.

Languages, local pricing, currencies, product availability and content all need thought. We use Shopify Markets to handle differences where it fits, with a shared foundation the team can maintain.

Arturel brought four stores into one Shopify store serving 31 markets. That is a useful example of simplifying the operation without treating every customer the same.