The way the work flows.

We sit with the people doing the job. Where does the product information arrive? Who checks it? What gets copied? Which spreadsheet exists because two systems disagree?

The useful answers are usually in the actual work, not the process diagram somebody made three years ago.

Product information needs structure, ownership and a clear way to get updated. We use Shopify products, metafields and metaobjects where they fit. If the catalogue needs a specialist PIM, we connect it properly.

The point is that nobody has to guess which version is right.

The aim is not to remove your people. It is to remove the work that stops them doing something useful.

Routine handoffs, checks and updates can often be handled with Shopify Flow or a well-defined integration. Exceptions still need a person, with enough context to make a decision.